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How The West Is Worn .....
There's More to the Western Look Than Being a Cowboy

Rapid City, SD -- Whether you hold to the fashion philosophies of a Beau Brummel or a Mae West, what you wear and how you wear it presents the most visual statement of self.

And it's a surprisingly short trip from Rodeo Drive in Hollywood to say, Vintage Cowboy in Hill City. You can't get much more country than the collections seen strolling down high fashion ramps 'round the world these days. But you don't have to blow your trust fund trying to look as if you've experienced baling hay. "Designers have been incorporating some form or another of what we know as cowboy wear, for years," says Diane Norman, who along with other organizers are presenting the Black Hills Stock Show Foundation Style Show, Sat., January 26 in the Civic Center Theater.

They are envisioning trendy yet traditional.

There's no shortage of fashion savvy people in a part of the country where living in the Wild, Wild, West is no less true today that it was a century ago. "Some use of materials that have evolved over time began as a necessity," says Norman, who as community relations director for the Black Hills Stock Show Foundation is designing the event as a fund raiser for the Foundation's scholarship programs. "First and foremost, people wore leather, fur, and wools to keep warm and dry. People weren't making fashion statements back then; they were just surviving."

From that has come enduring styles (some now crafted in synthetics) worn around the world. The genre even makes its way into the pop culture where this year's World Tour by Madonna, featuring an entire segment created around a mechanical bull, has resulted in variations of the cowboy's belt buckle becoming a hot fashion accessory.

"There's more to the western look than being a cowboy," observes Norman. "But they look pretty good in that stuff, don't they?

"You can too. We'll present the looks, the style, the fashions that will show you how easy it is to look and feel like the song says - a little bit country and a little bit rock and roll .... without losing sight of your own sense of style."

Over time, it's those examples of adaptations that has seen western fashions also play to high fashion. And everything in between.

Take a stroll through stock show any time during its 10 day run and you'll see most every interesting combination of country, western, casual and formal wear imaginable - from the horse set outfitted in tweed hacking jackets to the durable ranch cowboy outerwear of oilskin dusters, to eyelet work boots (popular with the younger, urban crowd), to handbags that beg to be thrown over a saddle. If you can't find a heel style or calf height on a boot to suit you, then you're not looking.

For others, like Martha Rodriguez it's a matter of pulling together clothes that will take a person from home to the business community and on to a city government meeting. Providing input into this year's style show event, Rodriguez is a wife, mother, business owner and public servant. Wearing that many hats all in one day could challenge even the most venerable fashion veteran.

It doesn't have to. "My philosophy for clothing lines we offer at Some Where Special is affordable clothing for women who have to move through the day in any number of settings and who aren't going to be running home to change. What you start your day in is what you'll end your work day in. That's a concept that can be achieved in whatever particular fashion style suits someone."

This show will allow for 'atmosphere', says Norman. Beginning at 4:30 p.m. with wine and cheeses, clothing line and accessories displays will be available for viewing prior to models taking to the runway who will include local personalities and professional cowboys and their spouses.

Participating stores (Vintage Cowboy; D.J.'s, Hill City; Miss Vickies, Belle Fourche; Kathleen's, Spearfish; Some Where Special, Next Door 2 & RCC Western Stores, Rapid City), are all offering the opportunity for clothes horses not to leave empty handed with $200 gift certificate drawings. And people can leave with something else as well; knowing that with a $5 donation, an afternoon of fun and fashion at an event that will help young adults achieve their academic dreams is a true definition of what it means to have ....... style.

For more information on how to support the Foundation's scholarship programs through a Stockman's Club membership and what additional services are provided through a membership, call 605-718-0810. Email: foundation@blackhillsstockshowfoundation.com  and see more style show details on the web at: www.blackhillsstockshowfoundation.com.

 
2002 New Director ] 2002 25 Years ] 2002 Stockmans Club ] 2002 Directors ] 2002 Saddle of Independence ] 2002 First Look ] 2002 Saddles on Display ] 2002 Benton Moore ] 2002 A Cowboys Office ] [ 2002 Western Style Show ] 2002 Western Auction ] 2002 Cowboy Commemorative ] 2002 Chytka Bronze ] 2002 Cowboy Heritage Auction ] 2002 Grants and Awards ]

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For Questions Or For More Information:
Black Hills Stock Show Foundation, Inc.
444 Mt. Rushmore Road North
Rapid City, SD 57701

Phone: 605-718-0810  Fax: 718-0811
email:
foundation@BHSSF.com

The Black Hills Stock Show Foundation is a non-profit organization. As part of its mission of "Preserving The Legacy, Investing In The Future,"  the Foundation is dedicated to supporting youth in higher education and organizations, programs and projects that enhance services and education to the public.